180 Smoke is a quality oriented, socially conscious brand, providing Canada’s best non-tobacco electronic vaping tools like e-cigarettes, e-cigars and e-hookahs. A highly trusted brand, it was crowd-sourced with help from thousands of smokers. Currently, the company serves customers in Canada, USA, The Netherlands, India and Pakistan, and also provides world-wide shipping.

Overwhelming positive feedback from customers has been gratifying. The taste of its highly satisfying e-juices (developed in collaboration with customers), variety of products, fast delivery and exceptional customer support have been cited as some of the reasons. All products are based on Electronic Vaporizer technology with several proprietary modifications made by our engineers. Our e-juice is made right here in Canada with only three main categories of e-liquid ingredients, and are tested on regular basis in a leading  FDA and Health Canada approved lab. Need more reasons to switch, read why try electronic cigarettes?

Our Mission is to be the most trusted global leader in the development and provision of vapor alternatives for all type of smokers. We are driven by our responsibility to make a positive and sustainable difference with a view to facilitate tobacco and smoke free lifestyle for our customers and communities at large.180 Smoke

Why 180 Smoke?

proudly-canadianWe are a lean, innovative and ethical company providing the best tasting, and highest quality electronic vaporizers in market today. We give our best every time, take accountability for our actions and improve at every opportunity. We can guarantee you the peace of mind that our products are designed for smokers like you. 

Our Products speak louder than words
  • We invest in R&D and do the due diligence to get the best in class products to you. All products are manufactured in a FCC, CE, SGS, RoHS, MSDS and ISO 9001:2000 certified facility to GMP standards, and our E-Juice is made from safe food/USP grade ingredients following GMP and GLP.
  • We innovate to stay ahead, diverse types of smokers in mind! We invest resources in innovating tools and e-juice fuels that will help more people go 180. The company has two patents pending and several others innovations under development.
  • Quality is the MOST important thing! We dedicate most of our business and personal resources to ensuring that our products are of the highest quality, and also provide the next best thing, fast support.
We are a different kind of company
  • We are an ethically invested organization with a mission to bring socially conscious combustion alternatives to market.
  • We listen and we act. We consulted thousands of people and dozens of experts to ensure we get it right. All our product lines, product features and overall brand were crowd-sourced through multi-fold surveys of thousands of smokers and their families across the globe. We follow a iterative development process that is fuelled by collaboration between customers and Subject Matter Expert.
  • We give back and pay it forward. The company recently released a free Hookah adapter to help raise awareness about harms of hookah smoking. We strive to raise awareness about all types of combustion and its harm, including herbs and tobacco.
We have the right team
  • We are a lean, innovative and ethical team. We take accountability for our actions and strive to improve along the way.
  • Our team is multidisciplinary, and comes from medicine, technology, open-source, hospitality and philanthropy, all converging in our common vision to develop the right balance between disruptive and creative innovation, with a view to facilitate a healthier and sustainable change for smokers of all types. 
  • Our founders are working medical professionals or former smokers, who see first hand the effects of tobacco smoking, and have come together to provide alternatives to smokers.
  • We are on a mission to eradicate smoking of all types. This is more than just business for us.

Dr. Gopal Bhatnagar, Founder & Chief Medical Advisor

Dr. Gopal BhatnagarDr. Bhatnagar is a leading cardiac surgeon and one of the few in North America to perform the minimally invasive “beating heart” surgery. He holds a fellowship in general surgery, thoracic surgery and cardiac surgery with both the American Board of Surgery and the Royal College of Physicians and Surgeons of Canada. Bhatnagar obtained his M.D. at the University of Western Ontario in 1986 and was on the Dean’s Honor List. In 1999, Bhatnagar also obtained a M.Ed. from OISE at the University of Toronto. From 1978-1982, he served with the Canadian armed reserved forces and with the regular standing forces for another year, as part of the medical corps. A practicing cardiac surgeon, Dr. Bhatnagar is also an Adjunct Assistant Professor of Surgery at the University of Toronto. Up-til early 2013, he was also the chief of medical staff at a leading and large Canadian hospital. A rare mix of talent, compassion and leadership, he was recently honored for his medical services and leadership with the naming of a research chair in Cardiac Health System Leadership. Dr. Bhatnagar is a recipient of the Queen Elizabeth II Diamond Jubilee Medal. He is also an avid athlete and regularly participates in extreme sports.

Everyday I see the ravages of cigarette smoking in my patients. Since it is the leading cause of heart disease, cancer and emphysema, we as physicians have to assist our patients in finding novel tobacco alternatives. We have to recognize that cigarette addiction has multiple causes and quitting is extraordinarily difficult. The traditional methods have a 70 percent failure rate, we wouldn’t accept that result for any other illness. From a public health point of view immediately enacting tobacco harm reduction strategies and use of novel tools like e-cigarettes is going to benefit millions of people. Enough proof that the “ecig ” does no harm has accumulated, and as such, waiting for definitive proof that it is a smoking reduction therapy is needlessly putting people at risk. The regulation of nicotine content is a matter of manufacturing quality control and does need to be subject to good manufacturing standards and practices. Nicotine replacement therapy (NRT) is a standard anti-smoking strategy and e-cigs, e-cigars and e-shishas provide the ability to simulate the manual and the oral sensation of a combustible product. The loss of that sensation is why relapses may occur despite the disappearance of the nicotine addiction. There is also no proof, or in my mind a sensible extrapolation, that ecigs are a gateway to toxic combustible tobacco products.Dr. Gopal Bhatnagar (2013)


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